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Channel: The Innovator's Sweet Spot » Consumer centred
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The new age of innovation?

I’ve just watched C.K. Prahalad being interviewed on Business Week, talking about his new book “The New Age of Innovation: Driving Cocreated Value Through Global Networks” Prahalad talks about the new...

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Realsight quantitative anthropology provides a new way to get inside your...

I came across Realsight in an online forum and thought they had a very interesting and potentially powerful new way to identify innovation ideas in the Front End of Innovation.   Realsight uses a...

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FDIN Seminar – Breakthrough Innovation for the Food and Drink Industry

Just got back from an excellent seminar, run by the Food and Drink Innovation Network (FDIN). Lots of interesting stuff to share in future blogs on ways to improve your targeting of Lead Users and ways...

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Putting People First blog – the rise of user led innovation

  I saw an interesting post in the Putting People First blog on user-led innovation. NESTA, the UK’s Science and Innovation body, has published a paper The New Inventors on how users are transforming...

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Future Shapers – how to identify and engage influential lead users

At the FDIN conference on Breakthrough Innovation yesterday, I learnt about a more precise and reliable way to identify and engage with influential lead users to generate Breakthrough Innovations that...

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Cultural Creatives – new food consumer trends

At the recent FDIN conference Anneke Ammerlaan outlined a new consumer – The Cultural Creative. These consumers believe in a blend of the old and the new – old knowledge combined with the latest...

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Innovative organisations can still get it wrong

I saw this article in Fast Company about P&Gs sustainability approach and I thought it illustrated a common situation – the company organises itself and thinks in one way and the consumer thinks in...

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Turning unconscious behaviour into insight

I’ve just watched a video on ethnosnacker which really brings to life how ethnographic research can uncover and rationalise unconscious and seemingly irrational behaviour. The video shows two shoppers...

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Getting to Gemba – a day in the Cardiac Cath Lab

  On Friday last week, I spent the day at one of the Cardiac Catheterisation Labs at St. Thomas’ hospital, London. Not as a patient, you understand, but as an observer. You might ask why a moderately...

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My Citizen M experience – why innovation can drive you mad

  While visiting Philips Applied Technologies last week, I had the opportunity to try out the Citizen M hotel described in a previous post. As a reminder, Citizen M sets out to create a quirky, low...

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